Active Vista. Dynamic Views. Active Vista challenges to define a spectrum in the use of film as a powerful tool in shaping the consciousness of a new generation of film goers into the importance of critical thinking as the foundation of responsible citizenship and nation building. The term “active vista” is characterized to encourage dynamism in views as a fundamental requirement in addressing methods and directions of social transformation.
Active Vista aims to utilize film as a medium to instill the core values of responsible citizenship to effect public involvement in advocacies that help in nation building. By creating venues of exposure of the public, especially those in the grassroots sectors, Active Vista hopes to cultivate critical thinking and to encourage dynamism of views as a method to educate its audience. At the same time, by tapping on a market that has been bombarded with commercially viable formula movies, Active Vista aims to inspire a renewed interest on Philippine Cinema of the Filipino masses. It aims to contribute to Philippine Cinema by shaping a revolution of the minds of the Filipino audience. By showing films that celebrate the talents of the Filipino film makers and the nobility of the Filipinos, it hopes to stir critical thinking among its audience as a step towards their education as citizens. The films chosen to be shown will hopefully inspire public interest to the art of cinema as a tool for people empowerment and nation building.
The initial run of this program last November 2008 at the Robinsons Galleria Indie Sine gave birth to the marriage of advocacy and films by bringing together twenty five films and twenty cause oriented organizations. On its second year, Active Vista will broaden its audiences by holding its film screenings and discussions in tertiary and secondary schools, local communities and barangays not only in Metro Manila but in key cities and provinces like Cebu, Bacolod, Iloilo, Davao, Laguna and Baguio. True to its original concept, Active Vista will continue to partner with various cause-oriented organizations to bring their advocacies closer to the Filipino audience through cinema.